Resume
Justin Duino
Commerce and partnerships leader in tech media, focused on content strategy.
Summary
Commerce and content leader with 14+ years in tech media, currently directing commerce and brand partnerships across five Valnet publications that reach 30M+ monthly readers. I build revenue programs that sit naturally inside editorial, from multi-brand sponsored campaigns and newsletter integrations to six-figure licensing. I pair data-informed content strategy with hands-on leadership of writers, editors, and multimedia teams, and I have trusted relationships with brands including Samsung, Google, Apple, Logitech, and Anker.
Experience
Valnet, Tech Portfolio
June 2023 – Present · Remote
- Lead commerce and partnership strategy across How-To Geek, XDA-Developers, Android Police, Pocket-lint, and MakeUseOf, spanning on-site content, social, newsletters, and YouTube for 30M+ monthly readers.
- Built six-figure licensing programs (pull quotes, editorial awards, and badges) that extend brand content into partner social, print, and broadcast marketing.
- Designed and led multi-brand campaigns (World Password Day, Earth Day, Mini PC Week), each integrating editorial and sponsored coverage across 10+ articles.
- Direct paid programs, including sponsored posts, newsletter integrations, contributed articles, and syndication, with global brands such as Samsung, Google, Apple, Logitech, and Anker.
- Use content performance data to shape top-of-funnel editorial direction and optimize engagement by platform.
- Represent the portfolio at CES, IFA, MWC, and Computex, and report campaign strategy and results to leadership and brand partners.
- Partner with editorial, social, video, SEO, and marketing teams; manage agencies and a multimedia team of writers, editors, photographers, and videographers.
LifeSavvy Media
How-To Geek, Review Geek, LifeSavvy · July 2019 – June 2023 · Remote
- Founded and scaled the Reviews department, setting voice, process, and quality standards across three sites publishing 15+ reviews per week.
- Led SEO-driven content strategy that contributed to 30M+ monthly pageviews, using Semrush, Ahrefs, and Google Search Console to find and capture opportunities.
- Hired, trained, and managed 12–24 freelance writers and four full-time editors, building the editorial infrastructure for quality at scale.
- Built a custom product inventory system that let the team reuse content across reviews, comparisons, and buyer's guides.
- Produced original photo and video for product coverage, raising the quality of how-to and review content across web and social.
Android Authority
July 2018 – July 2019 · Remote
- Ran social strategy and original photo and video production for 4M+ followers across X (Twitter), Instagram, and Facebook.
- Produced high-volume news, features, reviews, and sponsored content in a fast-paced newsroom.
Earlier bylines include 9to5Google, 9to5Mac, 9to5Toys, Phandroid, and Android Central. See my author pages. More career history is available on request.